Through a multi-phase engagement, SCAD Media was tasked with implementing and extending brand alignment during a period of institutional transformation. As UF Scripps integrated into the University of Florida system away from it’s founding California institution and expanded its identity under UF governance, we supported the development and application of a unified visual system across digital, print, and environmental assets.

This work directly supports UF Scripps’ internal and external communications infrastructure, which is tasked with managing brand messaging, social media management, content production, outreach collateral, and cross-platform enrollment strategies. Our deliverables—ranging from social media promotions across all major platforms to print programs and digital public displays—operate within this infrastructure to ensure coherence, adaptability, and fidelity to the institute’s scientific mission.

The result is a visual language designed to translate biomedical complexity into a clear institutional presence, supporting faculty engagement, donor alignment, recruitment, and scientific credibility in equal measure.