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In a competitive academic landscape, UF Innovate aims to be a beacon of innovation and commercialization, shaping the future by bridging academia with the real world. SCAD Media amplifies this mission. Through our strategic marketing and advertising prowess, we’ve assisted in developing a comprehensive suite of visual and digital assets, tailored to each entity’s audience, that spans from dynamic online content to impactful in-person activations.
From the inception, when tasked to craft a distinctive brand and name for UF’s commercialization and incubation endeavors, our unwavering commitment has been in bolstering UF Innovate’s objectives. Our collective efforts amplify the reach and influence of the University of Florida’s research, ultimately benefiting all stakeholders.
From the inception, when tasked to craft a distinctive brand and name for UF’s commercialization and incubation endeavors, our unwavering commitment has been in bolstering UF Innovate’s objectives. Our collective efforts amplify the reach and influence of the University of Florida’s research, ultimately benefiting all stakeholders.
Maintaining consistency ensures that the audience can recognize and remember a brand across various platforms and media.
We work closely with UF Innovate’s ecosystem partners on video, event, web, and other projects.
Assistant Director, Marketing & Communications
UF Innovate
After conducting a thorough discovery process into the community, the national market, and key stakeholders, we pitched and developed the name and brand concepts for UF Innovate.
Once the brand identity was finalized, we consistently integrated it across UF Innovate’s internal and external communications to amplify brand recognition.
A robust and memorable brand does more than distinguish incubators; it fosters a foundation of trust and credibility essential for startups, investors, and industry partners.
Since January 2022, UF Innovate and SCAD Media have been curating “Tech Tuesday” segments for ABC/Capturing WCJB TV20. These short-form TV features spotlight the institution’s invaluable contributions to the community.
Our production team has adeptly transformed research highlights into engaging and comprehensible narratives. This collaboration aims not just to inform but to elevate understanding and appreciation for the depth and breadth of UF’s innovation ecosystem.
We’ve produced over 150+ of Tech Tuesday segments.
UF Innovate | Tech Licensing annually celebrates the pinnacle of innovations emerging from the University of Florida. The hybrid format of the event, blending in-person and online components, presents SCAD Media with a unique challenge. Our mission is to craft an event experience that not only captivates participants but also resonates with and advances the core objectives of the gathering.
UF Innovate | Tech Licensing annually celebrates the pinnacle of innovations emerging from the University of Florida. The hybrid format of the event, blending in-person and online components, presents SCAD Media with a unique challenge. Our mission is to craft an event experience that not only captivates participants but also resonates with and advances the core objectives of the gathering.
SCAD Media has partnered with UF Innovate and Mana Tech to bring GatorPitch to life—an exclusive pitch event designed to connect top UF-affiliated startups with Miami’s vibrant venture ecosystem.
Our team led the creative development of the GatorPitch brand and experience, producing compelling visual assets, social content, and media coverage that captured the energy and ambition of the showcase. This collaboration helped position UF’s entrepreneurs in front of key investors and strengthened the visibility of the university’s innovation impact on a national stage.
UF Innovate | Tech Licensing annually celebrates the pinnacle of innovations emerging from the University of Florida. The hybrid format of the event, blending in-person and online components, presents SCAD Media with a unique challenge. Our mission is to craft an event experience that not only captivates participants but also resonates with and advances the core objectives of the gathering.
For the 2025 eMerge Americas convention, SCAD Media partnered with UF Innovate to craft a compelling brand presence that highlighted the university’s innovation leadership.
We developed a cohesive booth design, custom stickers, and digital slides that ran throughout the event—supporting UF Innovate’s efforts to engage attendees, build visibility, and share the story of research translating into real-world solutions.
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