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SCAD Media partners with the Herbert Wertheim College of Engineering at the University of Florida (UF COE) to amplify its academic, research, and student success stories through visually compelling, strategically aligned video content. In one of the most competitive STEM recruitment environments in the nation, UF COE needed an effective way to showcase its impact to a broad audience, from prospective students and faculty to donors and industry collaborators. Through our ongoing collaboration, SCAD Media has produced dozens of strategic video assets and integrated them into the college’s digital advertising and outreach infrastructure, directly supporting visibility, engagement, and enrollment goals.
SCAD Media partners with the Herbert Wertheim College of Engineering at the University of Florida (UF COE) to amplify its academic, research, and student success stories through visually compelling, strategically aligned video content. In one of the most competitive STEM recruitment environments in the nation, UF COE needed an effective way to showcase its impact to a broad audience, from prospective students and faculty to donors and industry collaborators. Through our ongoing collaboration, SCAD Media has produced dozens of strategic video assets and integrated them into the college’s digital advertising and outreach infrastructure, directly supporting visibility, engagement, and enrollment goals.
Strategic Story Development & Messaging
Full-Scope Video Production (Scriptwriting, Filming, Editing)
Student, Faculty & Researcher Feature Videos
Drone Videography & On-Campus Shoots
Social-Optimized Content (IG, YT, LI)
Digital Advertising Assets & Campaign Support
Visual Branding & Graphics for Video
Through an integrated engagement, SCAD Media partnered with UF Engineering to create high-performing video assets tailored for digital distribution. These productions spotlight the college’s academic excellence, research leadership, and student experience. Designed for deployment across YouTube, Instagram, LinkedIn, landing pages, and email campaigns, these videos directly support UF Engineering’s strategic goals in recruitment, fundraising, and outreach.
Each video is produced with multi-format exports, ensuring platform-optimized deployment and accessibility across digital channels. Together, these assets form a dynamic, evergreen video library that continues to power UF COE’s communication strategy year-round.
SCAD Media’s content strategy for UF Engineering has strengthened digital engagement and cross-sector communication, from student recruitment to legislative outreach.
Instagram Reels featuring student testimonials and campaign stories averaged 27,000+ views per post and 3x higher engagement rates than static content.
LinkedIn videos, including the “Dean’s Excellence Fund” and student testimonials, contributed to an 18% quarterly increase in engagement, especially among alumni and prospective graduate students. The “Legislative Video – David Arnold” supported targeted communication with public officials and stakeholders, expanding UF Engineering’s voice in statewide policy and funding conversations.
Video integration across key landing pages increased average time on page by 42% and drove a 19% higher inquiry conversion rate. Open house and event signups promoted with SCAD-produced video content saw a 32% increase in attendance.
Videos have been repurposed across development campaigns, state legislative sessions, admissions outreach, and public-facing presentations. UF central marketing continues to amplify this content through university-wide messaging efforts supporting STEM visibility, donor engagement, and institutional prestige.
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