Case Study

Advancing Tech Launch Arizona’s mission to move innovation from
the lab to the world

As the University of Arizona’s commercialization arm, Tech Launch Arizona plays a critical role in moving innovations beyond the lab and into society.

Strategy & Impact

Subbbranding

Campaigns

Social Media

Photograpy

Tech Licensing,
Branded

From biomedical breakthroughs to engineering advancements, TLA connects researchers with entrepreneurs, industry partners, and investors to turn ideas into impact. SCAD Media supports this work by crafting cohesive messaging, dynamic visuals, and campaigns that spotlight the people, technologies, and stories behind Arizona’s innovation economy.

Bringing
Ideas to Life

SCAD Media partnered with Tech Launch Arizona to shape a cohesive visual identity around innovation and commercialization. By uniting strategy and design, we’ve helped express TLA’s mission—turning complex technologies into clear, impactful stories. The result: greater visibility for University of Arizona research and stronger paths from discovery to market.

Brand Elevation

Coupled with our brandstanding creatives, we work with TLA's strong thought leadership to create thoughtful and strategic campaigns that resonate between the brand and its audience, lending to the credibility and authenticity of their efforts.

Visual Cohesiveness

Maintaining consistency ensures that the audience can recognize and remember a brand across various platforms and media.

Supporting Ecosystem

We work closely with the University of Arizona ecosystem partners on video, event, web, and other projects.

Testimonial

“Last night was our annual gala,...this was also our 10th-anniversary celebration, and it came off fantastically! Big Thanks to our SCAD Media team for their imagination, creativity, and hands-on help in making the whole experience happen.”

Paul Tumarkin

Assistant Director of Marketing & Communications
Tech Launch Arizona, The University of Arizona

Building a Unified Brand System

To strengthen Tech Launch Arizona’s position as the University of Arizona’s commercialization engine, SCAD Media developed a cohesive brand system that reflects its mission, reach, and impact.

From logo refinement to messaging alignment, we created flexible brand assets that work across programs, platforms, and audiences—helping TLA present a clear, credible voice to researchers, startups, and industry partners alike.

A well-defined brand builds more than recognition—it reinforces trust, drives engagement, and supports long-term growth.

Startup Wildcats: Launching the Next Generation of Entrepreneurs

Startup Wildcats empowers University of Arizona students to explore entrepreneurship through hands-on experience and mentorship. Led by Tech Launch Arizona, the program guides participants in identifying real-world problems, validating ideas, and building innovative solutions.

With a focus on practical learning, Startup Wildcats connects students with mentors, workshops, and a thriving startup network—laying the foundation for future founders and changemakers across disciplines.

10 Years of Innovation, Impact, and Growth

To celebrate a decade of advancing research and entrepreneurship, Tech Launch Arizona marked its 10-year anniversary with a campaign that honored its achievements and bold future.

SCAD Media brought this milestone to life through a unified visual identity spanning large-format installations, print design, and digital storytelling. From banners to floor graphics, we helped showcase TLA’s journey, values, and measurable impact—creating a celebration rooted in both data and design.

Social Storytelling at Scale

To commemorate Tech Launch Arizona’s 10-year anniversary, SCAD Media led a comprehensive social media campaign celebrating the people, progress, and impact behind a decade of innovation.

In close collaboration with TLA, we created branded posts, animated reels, and video interviews that highlighted inventors, shared milestone achievements, and captured the organization’s tone and vision.

The campaign amplified TLA’s story across platforms—reinforcing its role as a connector between research, entrepreneurship, and real-world solutions while building engagement and pride across its growing community.

ISquared Expo &
Awards: Celebrating Innovation and Impact

Each year, Tech Launch Arizona honors the inventors, collaborators, and partners who help turn University of Arizona research into real-world impact. SCAD Media supports the celebration with cohesive event branding and photography that reflect its energy and purpose.

The event unites the people and partnerships driving Arizona’s innovation ecosystem—recognizing excellence, sparking connection, and reinforcing a shared vision for progress through discovery.

Catalyzing Innovation :
Tech Launch Arizona

Under the umbrella of the University of Arizona, Tech Launch Arizona continuously evolves, aiming to be a national beacon for knowledge, economic gain, and societal benefit. This commitment has elevated the University of Arizona to No. 29 among the Top 100 Worldwide Universities Granted Utility Patents in 2022.

Having collaborated with Tech Launch Arizona since 2014, our dedication is reflected in the University’s consistent contract renewals.

2,753

Invention Dislosures

135

Total Startups

615

Total U.S. Patents Issued

2,500

Jobs Supported

$1.6B

Economic Output

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Tucson, AZ | 85701

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